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Predatory marketing : : what everyone in business needs to know to win today's consumer / / C. Britt Beemer, with Robert L. Shook.

By: By: Material type: TextTextPublication details: New York :: William Morrow & Co.,, c1997Edition: 1st edDescription: xvi, 288 p. ; 25 cmISBN:
  • 0688148360
Other title:
  • What everyone in business needs to know to win today's American consumer
Subject(s): DDC classification:
  • 658.800973 BEE 20
LOC classification:
  • HF5415.1 .B44 1997
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Reference Book Reference Book Alliance School of Business 658.800973 BEE (Browse shelf(Opens below)) Not for loan A18734
Total holds: 0

Includes bibliographical references (p. [278]-281) and index.

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