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Consumer behavior and marketing strategy : J. Paul Peter, Jerry C. Olson.

By: By: Material type: TextTextSeries: McGraw-Hill/Irwin series in marketingPublication details: New York :: McGraw-Hill,, c2005Edition: 7th edDescription: xxv, 578 p. : ill. ; 27 cmISBN:
  • 0072864877 (alk. paper)
  • 0071111778 (international : alk. paper)
Subject(s): DDC classification:
  • 658.8342 PET 22
LOC classification:
  • HF5415.3 .P468 2005
Online resources:
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Reference Book Reference Book Alliance School of Business 658.8342 PET (Browse shelf(Opens below)) Not for loan A19244
Total holds: 0

Various multi-media instructional materials are available to supplement the text.

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