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Marketing research that pays off : : case histories of marketing research leading to success in the marketplace / / Larry Percy, editor.

By: Material type: TextTextSeries: Haworth marketing resourcesPublication details: New York :: Haworth Press,, c1997Description: xv, 270 p. : ill. ; 22 cmISBN:
  • 1560249498 (alk. paper)
  • 0789001977 (pbk)
Subject(s): DDC classification:
  • 658.83 PER 20
LOC classification:
  • HF5415.2 .M3584 1997
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Reference Book Reference Book Alliance School of Business 658.83 PER (Browse shelf(Opens below)) Not for loan A19619
Total holds: 0

Includes bibliographical references and index.

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