Marketing research that pays off : : case histories of marketing research leading to success in the marketplace / / Larry Percy, editor.
Material type: TextSeries: Haworth marketing resourcesPublication details: New York :: Haworth Press,, c1997Description: xv, 270 p. : ill. ; 22 cmISBN:- 1560249498 (alk. paper)
- 0789001977 (pbk)
- 658.83 PER 20
- HF5415.2 .M3584 1997
Item type | Current library | Call number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|
Reference Book | Alliance School of Business | 658.83 PER (Browse shelf(Opens below)) | Not for loan | A19619 |
Total holds: 0
Includes bibliographical references and index.
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