Marketing
Material type:
TextPublication details: USA: MC-Graw Hill, 2004Edition: 4thISBN: - 0072539119
- 658.8 BEA
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|
Management CD-ROM
|
Alliance School of Business | 658.8 BEA (Browse shelf(Opens below)) | Available | MCD0190 |
Total holds: 0
7. Marketing Segmentation and targeting
8. Product Services, concepts and strategy
9. Developing new product and services
10. Product and services strategy
11. Pricing Concept
12. Price determination and Pricing strategy
13. Marketing Channels
14. Retailing
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