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Digital Marketing

By: Publication details: Chennai: McGraw Hill Education (India) Private Limited, 2022Edition: 3Description: 546ISBN:
  • 9789355320407
Subject(s): DDC classification:
  • 658.872 GUP
Summary: Built to focus on what matters most in today’s high-tech, globalized world, the third edition of Digital Marketing combines curricula needs with practitioners’ insights from across the entire spectrum of the subject area. The book takes a thoroughly application-based approach and is useful for both beginners trying to understand the nuances of the subject as well as practitioners needing managerial insights. The text is replete with latest data and figures to capture latest developments in the subject area and a plethora of enhanced pedagogical features.
List(s) this item appears in: New Arrivals for the Month of November - 2023
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Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
Book Book Alliance School of Business 658.872 GUP (Browse shelf(Opens below)) 1 Checked out 10/08/2024 A26977
Book Book Alliance School of Business 658.872 GUP (Browse shelf(Opens below)) 2 Available A26978
Book Book Alliance School of Business 658.872 GUP (Browse shelf(Opens below)) 3 Available A26979
Book Book Alliance School of Business 658.872 GUP (Browse shelf(Opens below)) 9 Available A25957
Book Book Alliance School of Business 658.872 GUP (Browse shelf(Opens below)) 2 Available A25950
Book Book Alliance School of Business 658.872 GUP (Browse shelf(Opens below)) 6 Available A25954
Book Book Alliance School of Business 658.872 GUP (Browse shelf(Opens below)) 10 Checked out 31/07/2024 A25958
Book Book Alliance School of Business 658.872 GUP (Browse shelf(Opens below)) 4 Checked out 06/01/2025 A25952
Book Book Alliance School of Business SC & ST Book Bank - Mezzanine Floor 658.872 GUP (Browse shelf(Opens below)) 3 Available A25951
Book Book Alliance School of Business 658.872 GUP (Browse shelf(Opens below)) 7 Available A25955
Reference Book Reference Book Alliance School of Business 658.872 GUP (Browse shelf(Opens below)) 1 Not for loan A25949
Book Book Alliance School of Business 658.872 GUP (Browse shelf(Opens below)) 8 Available A25956
Book Book Alliance School of Business 658.872 GUP (Browse shelf(Opens below)) 5 Available A25953
Total holds: 0

Built to focus on what matters most in today’s high-tech, globalized world, the third edition of Digital Marketing combines curricula needs with practitioners’ insights from across the entire spectrum of the subject area. The book takes a thoroughly application-based approach and is useful for both beginners trying to understand the nuances of the subject as well as practitioners needing managerial insights. The text is replete with latest data and figures to capture latest developments in the subject area and a plethora of enhanced pedagogical features.

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