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Design of Business: Why Design Thinking is the Next Competitive Advantage

By: Publication details: Boston: Harvard Business Review Press, 2009Description: 191ISBN:
  • 9781422177808
Subject(s): DDC classification:
  • 658.4063 MAR
Summary: Most companies today have innovation envy. Many make genuine efforts to be innovative: they spend on R & D, bring in creative designers, hire innovation consultants; but they still get disappointing results. Roger Martin argues that to innovate and win, companies need 'design thinking'
List(s) this item appears in: New Arrivals for the Month of April - 2023
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Book Book Alliance School of Business 658.4063 MAR (Browse shelf(Opens below)) Available A15060
Book Book Alliance School of Liberal Arts 658.4063 MAR (Browse shelf(Opens below)) Available LA02368
Total holds: 0

Most companies today have innovation envy. Many make genuine efforts to be innovative: they spend on R & D, bring in creative designers, hire innovation consultants; but they still get disappointing results. Roger Martin argues that to innovate and win, companies need 'design thinking'

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