Fashion Business Manual: An Illustrated Guide to Building a Fashion Brand

By:

Fashionary Team

Publication details: Hong Kong: Fashionary International Limited, 2022Description: 215ISBN:

9789887710974

Subject(s):

DDC classification:

746.92 FAS

Summary: The Fashion Business Manual is the world's first visual manual for fashion business. It covers business topics including branding, production, marketing and retailing in an easy to read, visual format. Unlike traditional business books which emphasize philosophy and theory, this book focuses on the practical business skill set needed to survive in the fashion world.

List(s) this item appears in: New Arrivals April 2025 - Liberal Arts

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Book	Alliance School of Liberal Arts and Humanities	Alliance School of Design	746.92 FAS (Browse shelf(Opens below))	Available		LA04937

Total holds: 0

The Fashion Business Manual is the world's first visual manual for fashion business. It covers business topics including branding, production, marketing and retailing in an easy to read, visual format. Unlike traditional business books which emphasize philosophy and theory, this book focuses on the practical business skill set needed to survive in the fashion world.

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