Contemporary views on marketing practice /
Gary L. Frazier
Contemporary views on marketing practice / edited by Gary L. Frazier, Jagdish N. Sheth. - Lexington, Mass. : Lexington Books, c1987. - vi, 282 p. : ill. ; 24 cm.
Based on papers presented at the First Stellner Symposium on Theories of Marketing Practice, held at the University of Illinois at Champaign-Urbana, May 23-25, 1985.
Includes bibliographies.
0669151203 (alk. paper) 9781613110072
86046218
Marketing--Congresses.
HF5411 / .C66 1987
658.8 FRA
Contemporary views on marketing practice / edited by Gary L. Frazier, Jagdish N. Sheth. - Lexington, Mass. : Lexington Books, c1987. - vi, 282 p. : ill. ; 24 cm.
Based on papers presented at the First Stellner Symposium on Theories of Marketing Practice, held at the University of Illinois at Champaign-Urbana, May 23-25, 1985.
Includes bibliographies.
0669151203 (alk. paper) 9781613110072
86046218
Marketing--Congresses.
HF5411 / .C66 1987
658.8 FRA
