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Contemporary views on marketing practice / / edited by Gary L. Frazier, Jagdish N. Sheth.

By: By: Material type: TextTextPublication details: Lexington, Mass. :: Lexington Books,, c1987Description: vi, 282 p. : ill. ; 24 cmISBN:
  • 0669151203 (alk. paper)
  • 9781613110072
Subject(s): DDC classification:
  • 658.8 FRA 19
LOC classification:
  • HF5411 .C66 1987
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Book Book Alliance School of Business 658.8 FRA (Browse shelf(Opens below)) Available A17425
Book Book Alliance School of Business 658.8 FRA (Browse shelf(Opens below)) Available A17426
Total holds: 0

Based on papers presented at the First Stellner Symposium on Theories of Marketing Practice, held at the University of Illinois at Champaign-Urbana, May 23-25, 1985.

Includes bibliographies.

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