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Managerial Applications of Multivariate Analysis in Marketing

Myers, James H

Managerial Applications of Multivariate Analysis in Marketing - Australia American Marketing Asociation 2001 - 395

General management(658)

ISBN: 0877573018 9780877573012

Subjects--Topical Terms:
Marketing-Statistical methods
Multivariate analysis
marketing management

Dewey Class. No.: 658.8001519 MYE

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