Managerial Applications of Multivariate Analysis in Marketing (Record no. 1485)

MARC details
000 -LEADER
fixed length control field 00673nam a2200241Ia 4500
001 - CONTROL NUMBER
control field A04693
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120121s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0877573018
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780877573012
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8001519 MYE
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Myers, James H
245 ## - TITLE STATEMENT
Title Managerial Applications of Multivariate Analysis in Marketing
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Australia
Name of publisher, distributor, etc American Marketing Asociation
Date of publication, distribution, etc 2001
300 ## - PHYSICAL DESCRIPTION
Extent 395
365 ## - TRADE PRICE
Price type code U S Dollar
500 ## - GENERAL NOTE
General note General management(658)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing-Statistical methods
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Multivariate analysis
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element marketing management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Mullet, Gary M
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification

No items available.