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A Study on the impact of attractiveness and credibility of celebrities on consumer buying decision

KANUNGO,SULAGNA

A Study on the impact of attractiveness and credibility of celebrities on consumer buying decision - Nil Alliance Business School 2009

Management of Marketing

Subjects--Topical Terms:
buying
casual
celebrities
credibility
decision
impact
segment
attractiveness

Dewey Class. No.: 658.8 KAN

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