A Study on the impact of attractiveness and credibility of celebrities on consumer buying decision
KANUNGO,SULAGNA
A Study on the impact of attractiveness and credibility of celebrities on consumer buying decision - Nil Alliance Business School 2009
Management of Marketing
buying
casual
celebrities
credibility
decision
impact
segment
attractiveness
658.8 KAN
A Study on the impact of attractiveness and credibility of celebrities on consumer buying decision - Nil Alliance Business School 2009
Management of Marketing
buying
casual
celebrities
credibility
decision
impact
segment
attractiveness
658.8 KAN