A Study on the impact of attractiveness and credibility of celebrities on consumer buying decision (Record no. 16042)

MARC details
000 -LEADER
fixed length control field 00616nam a2200217Ia 4500
001 - CONTROL NUMBER
control field PRA01052
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120514s9999 xx 000 0 und d
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 KAN
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name KANUNGO,SULAGNA
245 ## - TITLE STATEMENT
Title A Study on the impact of attractiveness and credibility of celebrities on consumer buying decision
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Nil
Name of publisher, distributor, etc Alliance Business School
Date of publication, distribution, etc 2009
500 ## - GENERAL NOTE
General note Management of Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element buying
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element casual
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element celebrities
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element credibility
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element decision
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element impact
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element segment
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element attractiveness

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