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A Study on consumer behaviour and response to promotions in the FMCG Category

PULIMOOTTIL,JACOB ABRAHAM

A Study on consumer behaviour and response to promotions in the FMCG Category - Alliance Business School 2009

Management of Marketing

Subjects--Topical Terms:
Category
consumer
FMCG
promotions
response
Study
behaviour

Dewey Class. No.: 658.8 PUL

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