A Study on consumer behaviour and response to promotions in the FMCG Category (Record no. 16089)
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000 -LEADER | |
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fixed length control field | 00561nam a2200205Ia 4500 |
001 - CONTROL NUMBER | |
control field | PRA01099 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 120514s9999 xx 000 0 und d |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8 PUL |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | PULIMOOTTIL,JACOB ABRAHAM |
245 ## - TITLE STATEMENT | |
Title | A Study on consumer behaviour and response to promotions in the FMCG Category |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Name of publisher, distributor, etc | Alliance Business School |
Date of publication, distribution, etc | 2009 |
500 ## - GENERAL NOTE | |
General note | Management of Marketing |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Category |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | consumer |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | FMCG |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | promotions |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | response |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Study |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | behaviour |
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