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Advertising and Integrated Brand Promotion

O''GUINN, THOMAS C

Advertising and Integrated Brand Promotion - 4 - Australia Thomson South-Western 2007 - xiviii,781

Advertising & public relations(659)

ISBN: 8131501582

Subjects--Topical Terms:
Brand
Guide
Integrated
Promotion
Advertising

Dewey Class. No.: 659.1 OGU

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