Advertising and Integrated Brand Promotion (Record no. 2021)

MARC details
000 -LEADER
fixed length control field 01047nam a2200289Ia 4500
001 - CONTROL NUMBER
control field A05384
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120121s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8131501582
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1 OGU
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name O''GUINN, THOMAS C
245 ## - TITLE STATEMENT
Title Advertising and Integrated Brand Promotion
250 ## - EDITION STATEMENT
Edition statement 4
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Australia
Name of publisher, distributor, etc Thomson South-Western
Date of publication, distribution, etc 2007
300 ## - PHYSICAL DESCRIPTION
Extent xiviii,781
365 ## - TRADE PRICE
Price type code Rs
500 ## - GENERAL NOTE
General note Advertising & public relations(659)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Guide
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Integrated
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Promotion
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name ALLEN, CHRIS T
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name SEMENIK, RICHARD J
Holdings
Price effective from Accession No. Date last seen Damaged status Vendor Current library Lost status Full call number Date acquired Not for loan Cost, normal purchase price Koha item type Withdrawn status Home library
22/01/2012 A05385 06/05/2014   Book Paradise Alliance School of Business   659.1 OGU     475.00 Book   Alliance School of Business
22/01/2012 A05386 06/05/2014   Book Paradise Alliance School of Business   659.1 OGU     475.00 Book   Alliance School of Business