Strategic market management
Aaker, David A.
Strategic market management David A. Aaker. - 5th ed. - New York : J. Wiley & Sons, c1998. - xiv, 330 p. : ill. ; 23 cm.
Includes bibliographical references and index.
0471177431 (pbk. : alk. paper)
98016155
Marketing--Management.
HF5415.13 / .A23 1998
658.8 AAK
Strategic market management David A. Aaker. - 5th ed. - New York : J. Wiley & Sons, c1998. - xiv, 330 p. : ill. ; 23 cm.
Includes bibliographical references and index.
0471177431 (pbk. : alk. paper)
98016155
Marketing--Management.
HF5415.13 / .A23 1998
658.8 AAK
