Strategic market management / David A. Aaker.
Material type: TextPublication details: New York :: J. Wiley & Sons,, c1998Edition: 5th edDescription: xiv, 330 p. : ill. ; 23 cmISBN:- 0471177431 (pbk. : alk. paper)
- 658.8 AAK 21
- HF5415.13 .A23 1998
Item type | Current library | Call number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|
Reference Book | Alliance School of Business | 658.8 AAK (Browse shelf(Opens below)) | Not for loan | A18603 |
Total holds: 0
Includes bibliographical references and index.
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