Marketing :

Pride, William M.

Marketing : concepts and strategies William M. Pride, O.C. Ferrell. - Library ed. - Boston : Houghton Mifflin Co., c2006. - xxiv, 610, [99] p. : col. ill., col. maps ; 29 cm. With CD-ROM

Includes bibliographical references and indexes.

0618474455 (library ed.) 0618474463 (student text)

2004111266


Marketing.

HF5415 / .P658 2006

658.8 PRI