Consumer behavior :
Hawkins, Del I.
Consumer behavior : building marketing strategy Del I. Hawkins, Roger J. Best, Kenneth A. Coney. - 9th ed. - Boston : McGraw-Hill Irwin, c2004. - xxvi, 790 p. : col. ill. ; 27 cm + 1 CD ROM. - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and indexes.
System requirements for accompying CD ROM.
0072536861 (alk. paper) 0071214690 (international : alk. paper)
2003041331
Consumer behavior--United States.
Market surveys--United States.
Consumer behavior--United States--Case studies.
HF5415.33.U6 / H38 2004
658.8342 HAW
Consumer behavior : building marketing strategy Del I. Hawkins, Roger J. Best, Kenneth A. Coney. - 9th ed. - Boston : McGraw-Hill Irwin, c2004. - xxvi, 790 p. : col. ill. ; 27 cm + 1 CD ROM. - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and indexes.
System requirements for accompying CD ROM.
0072536861 (alk. paper) 0071214690 (international : alk. paper)
2003041331
Consumer behavior--United States.
Market surveys--United States.
Consumer behavior--United States--Case studies.
HF5415.33.U6 / H38 2004
658.8342 HAW
