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Consumer behavior : : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney.

By: By: Material type: TextTextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston :: McGraw-Hill Irwin,, c2004Edition: 9th edDescription: xxvi, 790 p. : col. ill. ; 27 cm + 1 CD ROMISBN:
  • 0072536861 (alk. paper)
  • 0071214690 (international : alk. paper)
Subject(s): DDC classification:
  • 658.8342 HAW 21
LOC classification:
  • HF5415.33.U6 H38 2004
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Reference Book Reference Book Alliance School of Business 658.8342 HAW (Browse shelf(Opens below)) Not for loan A19247
Total holds: 0

Includes bibliographical references and indexes.

System requirements for accompying CD ROM.

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