Marketing research : online research applications
Burns, Alvin C.
Marketing research : online research applications Alvin C. Burns, Ronald F. Bush. - 4th ed. - Upper Saddle River, N.J. : Prentice Hall, c2003. - xxxi, 642 p. : col. ill., col. maps ; 27 cm. + 1 CD-ROM (4 3/4 in.)
"SPSS student version 11.0 for Windows"--CD-ROM.
Includes bibliographical references (p. 611-628) and index.
0130351350
2002029022
SPSS for Windows.
Marketing research.
HF5415.2 / .B779 2003
658.8/3
Marketing research : online research applications Alvin C. Burns, Ronald F. Bush. - 4th ed. - Upper Saddle River, N.J. : Prentice Hall, c2003. - xxxi, 642 p. : col. ill., col. maps ; 27 cm. + 1 CD-ROM (4 3/4 in.)
"SPSS student version 11.0 for Windows"--CD-ROM.
Includes bibliographical references (p. 611-628) and index.
0130351350
2002029022
SPSS for Windows.
Marketing research.
HF5415.2 / .B779 2003
658.8/3
