Marketing
Kerin, Roger A.
Marketing Roger A. Kerin ... [et al.]. - 7th ed. - Boston, Mass. : McGraw-Hill/Irwin, c2003. - xliii, 741 p. : col. ill. ; 29 cm. - The Irwin/McGraw-Hill series in marketing .
Includes bibliographical references (p. 682-710) and indexes.
0072410752 0071151222 (international ed.)
2001057963
Marketing.
HF5415 / .M29474 2003
658.8
Marketing Roger A. Kerin ... [et al.]. - 7th ed. - Boston, Mass. : McGraw-Hill/Irwin, c2003. - xliii, 741 p. : col. ill. ; 29 cm. - The Irwin/McGraw-Hill series in marketing .
Includes bibliographical references (p. 682-710) and indexes.
0072410752 0071151222 (international ed.)
2001057963
Marketing.
HF5415 / .M29474 2003
658.8
