Marketing (Record no. 21756)

MARC details
000 -LEADER
fixed length control field 01098cam a22003014a 4500
001 - CONTROL NUMBER
control field 12595516
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20140507105854.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 011121s2003 maua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2001057963
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0072410752
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0071151222 (international ed.)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number .M29474 2003
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 21
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kerin, Roger A.
245 00 - TITLE STATEMENT
Title Marketing
Statement of responsibility, etc Roger A. Kerin ... [et al.].
250 ## - EDITION STATEMENT
Edition statement 7th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Boston, Mass. :
Name of publisher, distributor, etc McGraw-Hill/Irwin,
Date of publication, distribution, etc c2003.
300 ## - PHYSICAL DESCRIPTION
Extent xliii, 741 p. :
Other physical details col. ill. ;
Dimensions 29 cm.
440 #4 - SERIES STATEMENT/ADDED ENTRY--TITLE
Title The Irwin/McGraw-Hill series in marketing
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (p. 682-710) and indexes.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ocip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Reference Book
955 ## - COPY-LEVEL INFORMATION (RLIN)
Classification number, CCAL (RLIN) pc20 2001-11-21 to SSCD
Copy information and material description, CCAL + MDES (RLIN) se45 2001-11-23
Copy status, CST (RLIN) se45 2001-11-23
Classification number, CCAL (RLIN) aa19 2001-11-26
-- ps16 2002-05-10 bk rec'd, to CIP ver.
Holdings
Price effective from Barcode Date last seen Damaged status Current library Lost status Full call number Date acquired Not for loan Koha item type Withdrawn status Home library
06/03/2013 A19473 06/05/2014   Alliance School of Business   658.8 KER 06/03/2013   Reference Book   Alliance School of Business