Marketing :
Kerin, Roger A.
Marketing : the core Roger A. Kerin, Steven W. Hartley, William Rudelius. - Boston, Mass. : McGraw-Hill/Irwin, c2004. - 1v.(various pagings): col. ill. ; 28 cm. - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references (CN1-CN14) and index.
0072547030 (alk. paper) 9780072547030 007121478X (international ed. : alk. paper)
2003051185
Marketing.
HF5415 / .K452 2004
658.8 KER
Marketing : the core Roger A. Kerin, Steven W. Hartley, William Rudelius. - Boston, Mass. : McGraw-Hill/Irwin, c2004. - 1v.(various pagings): col. ill. ; 28 cm. - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references (CN1-CN14) and index.
0072547030 (alk. paper) 9780072547030 007121478X (international ed. : alk. paper)
2003051185
Marketing.
HF5415 / .K452 2004
658.8 KER
