Marketing : (Record no. 21938)

MARC details
000 -LEADER
fixed length control field 01056cam a22003014a 4500
001 - CONTROL NUMBER
control field 13154383
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20140507105854.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 030409s2004 maua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2003051185
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0072547030 (alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780072547030
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 007121478X (international ed. : alk. paper)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number .K452 2004
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 KER
Edition number 21
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kerin, Roger A.
245 10 - TITLE STATEMENT
Title Marketing :
Remainder of title the core
Statement of responsibility, etc Roger A. Kerin, Steven W. Hartley, William Rudelius.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Boston, Mass. :
Name of publisher, distributor, etc McGraw-Hill/Irwin,
Date of publication, distribution, etc c2004.
300 ## - PHYSICAL DESCRIPTION
Extent 1v.(various pagings):
Other physical details col. ill. ;
Dimensions 28 cm.
440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE
Title McGraw-Hill/Irwin series in marketing
500 ## - GENERAL NOTE
General note Includes bibliographical references (CN1-CN14) and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Hartley, Steven William.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Rudelius, William.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Reference Book
Holdings
Price effective from Barcode Date last seen Damaged status Current library Lost status Full call number Date acquired Not for loan Koha item type Withdrawn status Home library
07/03/2013 A19669 06/05/2014   Alliance School of Business   658.8 KER 06/03/2013   Reference Book   Alliance School of Business