Advertising worldwide :

Mooij, Marieke K. de, 1943-

Advertising worldwide : concepts, theories and practice of international, multinational and global advertising / Marieke de Mooij. - 2nd ed. - New York : Prentice Hall, 1994. - xxii, 570 p. : ill. ; 24 cm.

Includes bibliographical references and index.

0132885980

93047407


Advertising.
Advertising media planning.

HF5823 / .M48 1994

659 NOO