Advertising worldwide : (Record no. 21949)

MARC details
000 -LEADER
fixed length control field 01087pam a2200277 a 4500
001 - CONTROL NUMBER
control field 2998955
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20140507105828.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 931206s1994 nyua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 93047407
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0132885980
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5823
Item number .M48 1994
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659 NOO
Edition number 20
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Mooij, Marieke K. de,
Dates associated with a name 1943-
245 10 - TITLE STATEMENT
Title Advertising worldwide :
Remainder of title concepts, theories and practice of international, multinational and global advertising /
Statement of responsibility, etc Marieke de Mooij.
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc Prentice Hall,
Date of publication, distribution, etc 1994.
300 ## - PHYSICAL DESCRIPTION
Extent xxii, 570 p. :
Other physical details ill. ;
Dimensions 24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising media planning.
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ocip
f 19
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Reference Book
955 ## - COPY-LEVEL INFORMATION (RLIN)
Classification number, CCAL (RLIN) pc14 to sa00 12-06-93; sb04/desc 12-07-93; sb16 12-08-93; sb24 12-08-93; aa21 12-08-93; CIP ver. se45 03-28-95
Holdings
Price effective from Barcode Date last seen Damaged status Current library Lost status Full call number Date acquired Not for loan Koha item type Withdrawn status Home library
11/03/2013 A19814 06/05/2014   Alliance School of Business   659 MOO 08/03/2013   Reference Book   Alliance School of Business