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Advertising campaign strategy :

Parente, Donald.

Advertising campaign strategy : a guide to marketing communication plans Donald Parente. - 3rd ed. - Mason, Ohio : Thomson/South-Western, c2004. - xxvii, 404 p. : ill. ; 24 cm.

Includes bibliographical references and index.

ISBN: 0324271905

LCCN: 2003105039

Subjects--Topical Terms:
Advertising campaigns.
Communication in marketing.

LC Class. No.: HF5837 / .A38 2004

Dewey Class. No.: 659.113 PAR

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