Advertising campaign strategy : (Record no. 21951)

MARC details
000 -LEADER
fixed length control field 01353cam a22003254a 4500
001 - CONTROL NUMBER
control field 13146494
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20140507105828.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 030403s2004 ohua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2003105039
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0324271905
035 ## - SYSTEM CONTROL NUMBER
System control number (DLC) 2003105039
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5837
Item number .A38 2004
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.113 PAR
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Parente, Donald.
245 10 - TITLE STATEMENT
Title Advertising campaign strategy :
Remainder of title a guide to marketing communication plans
Statement of responsibility, etc Donald Parente.
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Mason, Ohio :
Name of publisher, distributor, etc Thomson/South-Western,
Date of publication, distribution, etc c2004.
300 ## - PHYSICAL DESCRIPTION
Extent xxvii, 404 p. :
Other physical details ill. ;
Dimensions 24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising campaigns.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Communication in marketing.
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified Table of contents
Uniform Resource Identifier http://www.loc.gov/catdir/toc/fy041/2003105039.html
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 2
e epcn
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Reference Book
955 ## - COPY-LEVEL INFORMATION (RLIN)
Classification number, CCAL (RLIN) pc17 2003-04-03
-- pv21 2003-09-17 to SSCD
Copy status, CST (RLIN) se38 2003-09-24
Classification number, CCAL (RLIN) se00 2003-09-26
-- aa25 2003-10-02;
-- Copy 2 to BCCD sp55 2004-07-14
Holdings
Price effective from Barcode Date last seen Damaged status Current library Lost status Full call number Date acquired Not for loan Koha item type Withdrawn status Home library
11/03/2013 A19815 06/05/2014   Alliance School of Business   659.113 PAR 08/03/2013   Reference Book   Alliance School of Business
11/03/2013 A19816 06/05/2014   Alliance School of Business   659.113 PAR 08/03/2013   Reference Book   Alliance School of Business