Normal view MARC view ISBD view

Advertising and integrated brand promotion

O'Guinn, Thomas C.

Advertising and integrated brand promotion Advertising & integrated brand promotion Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik. - 5th Ed. - Australia ; Mason, OH : South-Western Cengage Learning, c2009. - xlii, 726 p. : col. ill. ; 28 cm.

Includes bibliographical references and indexes.

ISBN: 9780324568622 (student ed.) 0324568622 (student ed.) 9780324569407 (instructor's ed.) 0324569408 (instructor's ed.)

LCCN: 2008922770

Subjects--Topical Terms:
Advertising.
Advertising media planning.

LC Class. No.: HF5821 / .O34 2009

Dewey Class. No.: 659.1 OGU

Place hold
Print
Request article
Add to your cart (remove)
Send to device
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com)