MARC details
000 -LEADER |
fixed length control field |
01301cam a2200349 a 4500 |
001 - CONTROL NUMBER |
control field |
15176078 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20140507105955.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
080211s2009 at a b 001 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
2008922770 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780324568622 (student ed.) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0324568622 (student ed.) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780324569407 (instructor's ed.) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0324569408 (instructor's ed.) |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
DLC |
Transcribing agency |
DLC |
Modifying agency |
DLC |
050 00 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5821 |
Item number |
.O34 2009 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
659.1 OGU |
Edition number |
22 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
O'Guinn, Thomas C. |
245 10 - TITLE STATEMENT |
Title |
Advertising and integrated brand promotion |
Statement of responsibility, etc |
Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik. |
246 34 - VARYING FORM OF TITLE |
Title proper/short title |
Advertising & integrated brand promotion |
250 ## - EDITION STATEMENT |
Edition statement |
5th Ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
Australia ; |
-- |
Mason, OH : |
Name of publisher, distributor, etc |
South-Western Cengage Learning, |
Date of publication, distribution, etc |
c2009. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xlii, 726 p. : |
Other physical details |
col. ill. ; |
Dimensions |
28 cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references and indexes. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Advertising. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Advertising media planning. |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Allen, Chris T. |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Semenik, Richard J. |
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
a |
7 |
b |
cbc |
c |
orignew |
d |
2 |
e |
epcn |
f |
20 |
g |
y-gencatlg |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
Donated Book |
955 ## - COPY-LEVEL INFORMATION (RLIN) |
Classification number, CCAL (RLIN) |
pc22 2008-02-11 |
Copy status, CST (RLIN) |
xj01 2010-09-30 to Dewey |