Integrated advertising, promotion & marketing communications /

Clow, Kenneth E.

Integrated advertising, promotion & marketing communications / Integrated advertising, promotion, and marketing communications Kenneth E. Clow, Donald Baack. - 2nd ed. - Upper Saddle River, N.J. : Pearson Prentice Hall, c2004. - xxvii, 538 p. : ill. ; 28 cm. With CD-ROM

Includes bibliographical references and indexes.

0131405462

2003043373


Communication in marketing.
Advertising.

HF5415.123 / .C58 2004

659.1 CLO