Integrated advertising, promotion & marketing communications /
Clow, Kenneth E.
Integrated advertising, promotion & marketing communications / Integrated advertising, promotion, and marketing communications Kenneth E. Clow, Donald Baack. - 2nd ed. - Upper Saddle River, N.J. : Pearson Prentice Hall, c2004. - xxvii, 538 p. : ill. ; 28 cm. With CD-ROM
Includes bibliographical references and indexes.
0131405462
2003043373
Communication in marketing.
Advertising.
HF5415.123 / .C58 2004
659.1 CLO
Integrated advertising, promotion & marketing communications / Integrated advertising, promotion, and marketing communications Kenneth E. Clow, Donald Baack. - 2nd ed. - Upper Saddle River, N.J. : Pearson Prentice Hall, c2004. - xxvii, 538 p. : ill. ; 28 cm. With CD-ROM
Includes bibliographical references and indexes.
0131405462
2003043373
Communication in marketing.
Advertising.
HF5415.123 / .C58 2004
659.1 CLO