Integrated advertising, promotion & marketing communications / (Record no. 22148)

MARC details
000 -LEADER
fixed length control field 01301cam a2200313 a 4500
001 - CONTROL NUMBER
control field 13079884
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20181222122349.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 030203s2004 njua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2003043373
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0131405462
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.123
Item number .C58 2004
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1 CLO
Edition number 21
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Clow, Kenneth E.
245 10 - TITLE STATEMENT
Title Integrated advertising, promotion & marketing communications /
Statement of responsibility, etc Kenneth E. Clow, Donald Baack.
246 3# - VARYING FORM OF TITLE
Title proper/short title Integrated advertising, promotion, and marketing communications
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Upper Saddle River, N.J. :
Name of publisher, distributor, etc Pearson Prentice Hall,
Date of publication, distribution, etc c2004.
300 ## - PHYSICAL DESCRIPTION
Extent xxvii, 538 p. :
Other physical details ill. ;
Dimensions 28 cm.
Accompanying material With CD-ROM
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and indexes.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Communication in marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Baack, Donald.
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ocip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Reference Book
955 ## - COPY-LEVEL INFORMATION (RLIN)
Classification number, CCAL (RLIN) pc16 2003-02-03 to SSCD
Copy status, CST (RLIN) se20 2003-02-04
Classification number, CCAL (RLIN) aa19 2003-02-05
-- ps02 2003-09-26 1 copy rec'd., to CIP ver.

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