Integrated advertising, promotion & marketing communications / (Record no. 22148)
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000 -LEADER | |
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fixed length control field | 01301cam a2200313 a 4500 |
001 - CONTROL NUMBER | |
control field | 13079884 |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20181222122349.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 030203s2004 njua b 001 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
LC control number | 2003043373 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 0131405462 |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | DLC |
Transcribing agency | DLC |
050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF5415.123 |
Item number | .C58 2004 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 659.1 CLO |
Edition number | 21 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Clow, Kenneth E. |
245 10 - TITLE STATEMENT | |
Title | Integrated advertising, promotion & marketing communications / |
Statement of responsibility, etc | Kenneth E. Clow, Donald Baack. |
246 3# - VARYING FORM OF TITLE | |
Title proper/short title | Integrated advertising, promotion, and marketing communications |
250 ## - EDITION STATEMENT | |
Edition statement | 2nd ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | Upper Saddle River, N.J. : |
Name of publisher, distributor, etc | Pearson Prentice Hall, |
Date of publication, distribution, etc | c2004. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xxvii, 538 p. : |
Other physical details | ill. ; |
Dimensions | 28 cm. |
Accompanying material | With CD-ROM |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc | Includes bibliographical references and indexes. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Communication in marketing. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Advertising. |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Baack, Donald. |
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
a | 7 |
b | cbc |
c | orignew |
d | 1 |
e | ocip |
f | 20 |
g | y-gencatlg |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Reference Book |
955 ## - COPY-LEVEL INFORMATION (RLIN) | |
Classification number, CCAL (RLIN) | pc16 2003-02-03 to SSCD |
Copy status, CST (RLIN) | se20 2003-02-04 |
Classification number, CCAL (RLIN) | aa19 2003-02-05 |
-- | ps02 2003-09-26 1 copy rec'd., to CIP ver. |
No items available.