Marketing
Berkowitz [et.al]
Marketing - 5th - N.A. South-Western Thomson Learning 1996
Ch- 10 Relationship Marketing, Information, Technology and Forecasting
Ch- 11 Developing new products
Ch- 12 Managing the products
0256206155
658.8 BER
Marketing - 5th - N.A. South-Western Thomson Learning 1996
Ch- 10 Relationship Marketing, Information, Technology and Forecasting
Ch- 11 Developing new products
Ch- 12 Managing the products
0256206155
658.8 BER