Marketing (Record no. 23124)

MARC details
000 -LEADER
fixed length control field 00416nam a2200133 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0256206155
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 BER
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Berkowitz [et.al]
245 ## - TITLE STATEMENT
Title Marketing
250 ## - EDITION STATEMENT
Edition statement 5th
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc N.A.
Name of publisher, distributor, etc South-Western Thomson Learning
Date of publication, distribution, etc 1996
500 ## - GENERAL NOTE
General note Ch- 10 Relationship Marketing, Information, Technology and Forecasting<br/>Ch- 11 Developing new products<br/>Ch- 12 Managing the products
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Management CD-ROM

No items available.