Essentials of Marketing: A Global Managerial Approach

Perreault

Essentials of Marketing: A Global Managerial Approach - 9th - USA Mc-Graw Hill 2003

1. Introduction to the study of marketing
2. Global Auto Makers battle for their share of the luxury car market
3. Deere and company response to market oppurtunities

0072467274

658.8 PER