Essentials of Marketing: A Global Managerial Approach

By:

Perreault

By:

McCarthy

Material type: Text

TextPublication details: USA: Mc-Graw Hill, 2003Edition: 9thISBN:

0072467274

DDC classification:

658.8 PER

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Management CD-ROM	Alliance School of Business	658.8 PER (Browse shelf(Opens below))	Available		MCD0194

Total holds: 0

1. Introduction to the study of marketing
2. Global Auto Makers battle for their share of the luxury car market
3. Deere and company response to market oppurtunities

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