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Essentials of Marketing: A Global Managerial Approach

Perreault

Essentials of Marketing: A Global Managerial Approach - 9th - USA Mc-Graw Hill 2003

15. Advertising- the global cola wars'
16. Factors in the successful pricing decision
17. Services Marketing

ISBN: 0072467274

Dewey Class. No.: 658.8 PER

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