Essentials of Marketing: A Global Managerial Approach (Record no. 23145)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00438nam a2200145 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0072467274 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 PER |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Perreault |
| 245 ## - TITLE STATEMENT | |
| Title | Essentials of Marketing: A Global Managerial Approach |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 9th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | USA |
| Name of publisher, distributor, etc | Mc-Graw Hill |
| Date of publication, distribution, etc | 2003 |
| 500 ## - GENERAL NOTE | |
| General note | 15. Advertising- the global cola wars'<br/>16. Factors in the successful pricing decision<br/>17. Services Marketing<br/> |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | McCarthy |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Management CD-ROM |
No items available.
