Customer in the boardroom? :
Bijapurkar, Rama.
Customer in the boardroom? : crafting customer-based business strategy / Rama Bijapurkar. - New Delhi ; Thousand Oaks, Calif. : SAGE, 2012. - xxii, 232 p. : ill. ; 25 cm. - Response business books .
Includes bibliographical references and index.
Introduction -- Thinking about business strategy and where "customer" fits into it -- The customer based business strategy framework -- The where to compete decision (or deciding strategic market priorities) -- The how to compete decision -- Designing the value package and value delivery system -- The science and art of strategic business-market segmentation -- Consumer insight for shaping business strategy -- Foundation or baseline analyses for strategy development -- Putting customer based business strategy into practice in organizations.
9788132106357 (hard back : alk. paper) 8132106350 (hard back : alk. paper)
2011008778
015758694 Uk
Customer relations--Management.
Strategic planning.
HF5415.5 / .B488 2012
658.4012 BIJ
Customer in the boardroom? : crafting customer-based business strategy / Rama Bijapurkar. - New Delhi ; Thousand Oaks, Calif. : SAGE, 2012. - xxii, 232 p. : ill. ; 25 cm. - Response business books .
Includes bibliographical references and index.
Introduction -- Thinking about business strategy and where "customer" fits into it -- The customer based business strategy framework -- The where to compete decision (or deciding strategic market priorities) -- The how to compete decision -- Designing the value package and value delivery system -- The science and art of strategic business-market segmentation -- Consumer insight for shaping business strategy -- Foundation or baseline analyses for strategy development -- Putting customer based business strategy into practice in organizations.
9788132106357 (hard back : alk. paper) 8132106350 (hard back : alk. paper)
2011008778
015758694 Uk
Customer relations--Management.
Strategic planning.
HF5415.5 / .B488 2012
658.4012 BIJ
