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Advertising and Promotion

Belch, George. E

Advertising and Promotion An Integrated marketing communications perspective - 7 - New Delhi Tata McGraw-Hill Publishing Company Limited 2007 - xxxiii+1075

Transferred from F1 Library

ISBN: 978-0-07-014496-5

Subjects--Topical Terms:
Advertising ; Integrated Marketing

Dewey Class. No.: 659.1 BEL

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