Advertising and Promotion (Record no. 30902)

MARC details
000 -LEADER
fixed length control field 00547nam a2200169Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 150826s2007 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-0-07-014496-5
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1 BEL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Belch, George. E
245 ## - TITLE STATEMENT
Title Advertising and Promotion
Remainder of title An Integrated marketing communications perspective
250 ## - EDITION STATEMENT
Edition statement 7
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Tata McGraw-Hill Publishing Company Limited
Place of publication, distribution, etc New Delhi
Date of publication, distribution, etc 2007
300 ## - PHYSICAL DESCRIPTION
Extent xxxiii+1075
500 ## - GENERAL NOTE
General note Transferred from F1 Library
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising ; Integrated Marketing
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Belch, Michael. A

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