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Strategic Brand Management : Building, Measuring & Managing Brand Equity

Keller, Kevin Lane

Strategic Brand Management : Building, Measuring & Managing Brand Equity - 3 - New Delhi Pearson Education 2008 - 714

Brand Management(658.827)

ISBN: 9788131756898

Subjects--Topical Terms:
Building
Management
Brand

Dewey Class. No.: 658.827 KEL

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