Strategic Brand Management : Building, Measuring & Managing Brand Equity (Record no. 3120)

MARC details
000 -LEADER
fixed length control field 00559nam a2200217Ia 4500
001 - CONTROL NUMBER
control field A09729
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120121s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788131756898
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827 KEL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Keller, Kevin Lane
245 ## - TITLE STATEMENT
Title Strategic Brand Management : Building, Measuring & Managing Brand Equity
250 ## - EDITION STATEMENT
Edition statement 3
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi
Name of publisher, distributor, etc Pearson Education
Date of publication, distribution, etc 2008
300 ## - PHYSICAL DESCRIPTION
Extent 714
365 ## - TRADE PRICE
Price type code Rs
500 ## - GENERAL NOTE
General note Brand Management(658.827)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Building
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Donated Book

No items available.