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Consumer Behavior : Building Marketing Strategy

Hawkins, Del I

Consumer Behavior : Building Marketing Strategy Del I. Hawkins, David L. Mothersbaugh. - 12th ed. - New Delhi Mcgraw Hill Education (India) private Limited 2014. - 776

Includes bibliographical references and index.

ISBN: 9789351344797

Subjects--Topical Terms:
Consumer behavior
Market surveys--United States.
Consumer behavior--United States--Case studies.

Dewey Class. No.: 658.8342 HAW

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