Consumer Behavior : Building Marketing Strategy (Record no. 34014)

MARC details
000 -LEADER
fixed length control field 00892cam a2200241 a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 081020s2014 maua b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789351344797
040 ## - CATALOGING SOURCE
Transcribing agency s
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8342 HAW
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) HF5415.33
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) Uni.H 2014
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Hawkins, Del I
245 10 - TITLE STATEMENT
Title Consumer Behavior : Building Marketing Strategy
Statement of responsibility, etc Del I. Hawkins, David L. Mothersbaugh.
250 ## - EDITION STATEMENT
Edition statement 12th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi
Name of publisher, distributor, etc Mcgraw Hill Education (India) private Limited
Date of publication, distribution, etc 2014.
300 ## - PHYSICAL DESCRIPTION
Extent 776
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumer behavior
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Market surveys
Geographic subdivision United States.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumer behavior
Geographic subdivision United States
Form subdivision Case studies.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Mothersbaugh, David L.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Mookerjee, Amit
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book

No items available.