Sales Advantage : how to get it, keep it and Sell More Than Ever

Crom, J. Oliver

Sales Advantage : how to get it, keep it and Sell More Than Ever - Ashland Blackstone Audio, Inc. 2007 - Audio Book 3 Hours 1 Disc

The two crucial questions most often asked by salespeople are: "How can I close more sales?" and "What can I do to reduce objections?" The answer to both questions is the same: You learn to sell from a buyer's point of view.

Global markets, increased technology, information overload, corporate mergers, and complex products and services have combined to make the buying/selling process more complicated than ever. Salespeople must understand and balance these factors to survive amid a broad spectrum of competition. Moreover, a lot of what the typical old-time salesperson did as recently as ten years ago is now done by e-commerce. The new sales professional has to capture and maintain customers by taking a consultative approach and learning to...

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658.81 CRO