The Economy of Brands
Lindemann. Jan
The Economy of Brands - UK Palgrave Macmillan 2010 - 183
"Branding has always been a divisive issue in the boardroom. On one side has sat the sceptics those quick to point out the dangers of listing this most intangible of assets on the balance sheet; while on the other has sat the believers those keen to differentiate and extract super normal earnings from very normal markets. And now Lindemann has reconciled the two in 'The Economy of Brands' - the most thorough insight ever published into 'branding' - the often misunderstood alchemy of marketing and economics.
9781349312818
Product management
Branding Marketing
Brand name products
658.5038 LIN
The Economy of Brands - UK Palgrave Macmillan 2010 - 183
"Branding has always been a divisive issue in the boardroom. On one side has sat the sceptics those quick to point out the dangers of listing this most intangible of assets on the balance sheet; while on the other has sat the believers those keen to differentiate and extract super normal earnings from very normal markets. And now Lindemann has reconciled the two in 'The Economy of Brands' - the most thorough insight ever published into 'branding' - the often misunderstood alchemy of marketing and economics.
9781349312818
Product management
Branding Marketing
Brand name products
658.5038 LIN
